Let’s be real. Most beauty apps ask a few questions and guess. They do not measure colour. They do not treat every skin tone equally. And they leave shoppers especially those with deeper tones  underserved.

CeySkin is different. We engineered it for accuracy and inclusivity from the first selfie.

• Monk Skin Tone Scale: We classify complexion across all 10 research-backed Monk tones developed by Dr. Ellis Monk with Google  so darker and lighter skin receive equal attention, not token shades.
• CIELAB + CIEDE2000 Matching: Objective colour science, not hex codes or brand marketing names. Product recommendations are ranked by perceptual colour difference so matches look right in real life.
• AI Skin Analysis: AWS Bedrock (Amazon Nova Lite) reads skin type, undertone, and concerns  so recommendations respect oily, dry, combination, and mature skin, not just tone alone.
• Preference-Aware Discovery: Filter by allergens, vegan and cruelty-free preferences, brand, and category. Personalisation that fits how people actually shop.

For beauty brands, retailers, and consumers who are done guessing this is not a “nice-to-have.” It is the new baseline.